31 Above

2025, Dubai

Client: Immersive me

Notch designer: Alessandro Guidi

3d Artist: Tom Wall

A 10-metre digital “video sculpture” created by Beyond for the 31Above launch, designed under the creative direction of Immersive Me. We used abstract motion and colour to express themes of breath and balance.

It became the evening’s most photographed installation, successfully communicating the development’s scale and brand identity.