Benson Boone – American Heart Tour
2025, USA
Artist: Benson Boone
Management: Reynolds Management
Creative Direction & Coreography: Nick Florez, Rj Durell
Production Manager: Paul English
Stage Design: STUFISH
Lighting design: Cassius Creative
Video Content: Luke Halls Studio
Technical director: Malcolm Birkett
Stage Manager: Adam Carr
Tour Logistics: McLean Long, Shayden Schoonover
Video Director: David Cook
Musical Director: David Cook
Playback: Mickey Nardone
FOH Engineer: Joey Diehl
SFX: FFp effects inc
Show Caller: Heather Barlow
Build by: TAIT Towers
Luke Halls Studio:
Video Designer: Charli Davis, Mark Todd
Video Producer: Rae Shepard
Notch Designers: Alessandro Guidi, Ross Marshall
Animators: Barbora Giliute, Duncan Lawford, Ian MacIntosh, Jason Moss, Martin Falconer, Micheal Ludlam
American Heart Tour: Grit, Glamour, and Heart
The American Heart Tour placed Benson Boone at its center, the beating heart of a wild, cinematic ride. The show’s visuals drew from Americana, bold ‘70s-inspired aesthetics, and cinematic storytelling, all with a sharp modern edge. It was a world where nostalgia met neon, and Americana was refracted through glitter and grit. Music, raw emotion, dynamic lighting, and larger-than-life staging converged to create a rock show like no other.
Every song featured a combination of live imagery and prerendered content. Notch FX was pivotal in developing the tour’s visuals, enabling the creation of 2D graphics,3d environments and the integration of analog film effects and stop-motion, hand-drawn animation. NVIDIA background removal and face-tracking technologies were also employed, allowing performers to interact in real time with complex visual environments, making every frame precise and immersive.
The tour blurred the line between live concert and cinema. Live camera feeds were transformed into stylized, real-time visuals that felt both dynamic and emotionally resonant. Some sequences were staged for the lens—choreographed like a music video, while others captured the raw energy of the crowd’s perspective.
Every camera move was intentional. Every screen became an integral part of the storytelling. The American Heart Tour played like a live music film, a fully realized fusion of performance, cutting-edge technology, and visionary visual design.
Alessandro Guidi 